Knowledge Base
Access a range of resources and toolkits to help your business from our experts.
Shaping your LinkedIn Profile to Stand out
What do people want to see in LinkedIn? If you look at the majority of LinkedIn profiles what do you see … a resume … packed with “historical information” – past roles, achievements education etc that never changes. Ok, there’s some merit to some of this, but think...
Insurance in a “Connected World” – are you ready for it?
For those of you who think the pace of change has been quick in the insurance world, fasten your seat belts, as it’s about to accelerate to another level … The end of separate “Siloed” markets? For as long as I can remember the UK Insurance market has structured...
Getting started with Business Blogging for Marketing
The Benefits of Business Blogs for Marketing If the whole world of business blogging is a mystery to you, here’s a few thoughts to hopefully demystify what it is & make the case for why you should use blogging as a very cost effective marketing tactic. What is...
The small trick to better business – your staff’s thumbs up
Wouldn’t it be great if everything you did got a great big thumbs up from your employees? Then of course, we’d have nothing to complain about! The great thing about the real world of business is that your employees do push back against decisions that you make,...
The mistakes businesses make when planning their strategy
Whatever size business you are in, from a start-up or SME to a global business, you will probably have had teething problems with your strategy. Here are some of the common problems we see! You forget to consider the importance of marketing Once you have developed...
Changing Your Business Strategy – What Big Businesses Have Shown Us
With an ever-changing list of strategies, from digital to print coming in and out of favour, how can you be sure if your latest change is right for you? Here are some high profile business changes we can all learn from. Aviva Offering funding for local charities...
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